UAE Pro League announced "World’s coolest winter " to be the motto for ADNOC Pro League twelfth match-day as a gesture of support for the initiative launched under the same slogan by his Highness Sheikh Mohammed bin Rashid Al Maktoum; UAE Vice President, Prime Minister, and the ruler of Dubai, that is considered one of the strategic initiatives aiming at promoting and encouraging domestic tourism and unifying the touristic identity of the UAE.
UAE Pro League choice of such slogan demonstrates the league's support of the campaign promoting domestic tourism across all emirates of the country as one destination, with shedding the light on the features and characteristics of each emirate.
The initiative pushes toward re-discovering the country attractions, geographic, historic, and natural fortunes, while targeting all segments of the Emirati society including citizens, residents, and visitors.
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