UAE Pro League, Rasasi Sign Two-Year Partnership Agreement

The UAE Pro League and Rasasi Perfumes sign a two-year partnership agreement assigning Rasasi as official partner for the UAEPL’s all competitions, including the ADNOC Pro League, ADIB Cup, and UAE Super Cup.

The signing ceremony of the agreement took place on Thursday, January 19th, at Rixos Premium Dubai JBR hotel in the presence of Waleed Al Hosani, the Chief Executive Officer (CEO) of the UAE Pro League, Mr. Sharique Khan, General Manager of Rasasi Perfumes, and representatives of the two institutions.

This agreement falls in line with the UAE Pro League's 2020-2030 strategic outlook of attracting new sponsors and diversifying revenue streams.

On his part, the UAE Pro League CEO Waleed Al Hosani welcomed the joining of Rasasi Perfumes to the UAEPL's array of esteemed partners. "This is a huge step that we look forward to with great optimism. Rasasi company is one of the most successful brands in the region. The agreement will serve the interest of the UAE football and the professional competitions, hoping that it will achieve the necessary progress for Emirati football," Al Hosani said.

Elaborating on the association Sharique Khan, General Manager, Rasasi Perfumes said, "We are delighted to announce our partnership with UAE Pro League. As an official sponsor, we are proud to share space with some of the biggest brands supporting the game. We see this partnership as a strategic commitment towards the further development of professional football in the UAE."

Rasasi is a leading regional perfume house in the GCC with four decades of legacy in scent artistry, mastery, and commitment to the finest traditions of perfumery and quality.

Founded in 1979, Rasasi Perfumes is amongst the leading fragrance companies in the region, crafting a range of exclusive sprays, incense, and concentrated perfumes. A pioneer in the field of perfume manufacturing, retail and export, Rasasi has contributed to the evolution of the modern perfume industry in the Middle East, gaining a well-deserved reputation for quality, luxury, and elegance.

Rasasi operates over 165 elegantly designed stores in the leading malls and prime market locations across the GCC and exports its products to more than 60 countries across the globe.