The UAE Pro League and Al Nabooda Automobiles LLC have officially renewed their partnership agreement, extending Al Nabooda's sponsorship of the Pro League competitions for an additional three years.
The signing ceremony, held on Wednesday, July 31, at the Rixos JBR Hotel in Dubai, was attended by H.E. Jamal Hamed Al Marri, Vice Chairman of the UAE Pro League, and Mr. Victor Dalmau, Chief Operating Officer of Al Nabooda Automobiles, along with representatives from both organizations.
This renewed agreement continues a successful partnership that began in the 2009-2010 season. It aligns with the UAE Pro League’s 2020-2030 strategic plan, which aims to enhance commercial partnerships and increase revenues, benefiting professional clubs and UAE football as a whole.
H.E. Jamal Hamed Al Marri expressed his satisfaction with the agreement, highlighting its significant role in boosting the marketing value of the Pro League competitions. He emphasized the UAE Pro League's commitment to a holistic approach that extends beyond the football pitch, involving marketing, commercial affairs, and attracting valuable partnerships.
Al Marri also thanked Al Nabooda Automobiles for their continuous support of UAE football, noting that their partnership has significantly contributed to the league's success. He expressed optimism about continuing this journey of excellence with Al Nabooda Automobiles over the next three years.
On his part, Mr. K. Rajaram, CEO of Al Nabooda Automobiles, remarked, "Al Nabooda Automobiles has been a dedicated supporter of football in the UAE and the region for many years. We are particularly proud of our long-standing partnership with the UAE Pro League, which we are now extending for another three years. Football aligns perfectly with our company's values of teamwork, dedication, and community spirit. We are excited for Volkswagen to lead this cooperation in the upcoming seasons, given Volkswagen’s global and regional commitment to football."
Meanwhile, Vukasin Turkovic, General Manager of Al Nabooda Automobiles, Volkswagen, added, "We are delighted to announce our partnership with the UAE Pro League."
He noted, "Volkswagen has a long history of supporting football worldwide, and we are thrilled to bring this passion to the UAE. The country's deep love for football and its positive impact on the community align perfectly with our core values. We look forward to contributing to and supporting this vibrant football community."
Al Nabooda Automobiles is the exclusive authorized dealer for Audi, Porsche, and Volkswagen in Dubai and the Northern Emirates.
The company operates twelve luxurious showrooms and dedicated service centers across Dubai, Sharjah, and Fujairah, including the world’s largest Audi showroom and the world’s largest Volkswagen service station. These facilities are managed by a skilled and well-trained workforce committed to high standards of service and quality. The company’s strategic goal is to redefine and innovate the retail automotive industry in the UAE.
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