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UAE Pro League Discusses Ways of Enhancing Fan Attendance with Professional Clubs

The UAE Pro League discussed ways to enhance fan attendance during a meeting with executive directors of professional clubs, during which a fan attendance report was reviewed.

The meeting examined initiatives that have produced tangible results, along with approaches to further develop fan attraction in support of the strategic objectives shared by the Pro League and professional clubs.

During the talks, they reviewed effective marketing of the professional football product in the UAE, in accordance with recognised standards within the global football industry, with the aim of strengthening the overall matchday experience.

This took place during the UAE Pro League’s third meeting with chief executive officers of professional club companies for the 2025–2026 season, held on Thursday with the participation of all club CEOs and league department directors.

The meeting, chaired by CEO of the UAE Pro League Musab Al Marzooqi, comes as part of the League’s ongoing coordination with clubs to strengthen the professional football system through a collaborative approach.

These efforts underline the importance of fans as a key pillar in the League’s vision, while ensuring suitable services and facilities are provided to fans inside stadiums.

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