The UAE Pro League has been honored with the 2025 ASPIA Award for Best Entity in Sports Fan Engagement Through Media in the Middle East", in recognition of its outstanding success in connecting with fans through impactful media content and strategic digital outreach.
The award was presented in collaboration with TikTok, following intense competition with prominent organizations across the region.
Presented by the globally renowned ASPIA Sports Industry Awards, the accolade celebrates excellence in the development and promotion of sports in the Middle East.
The UAE Pro League’s innovative approach and media strategies have positioned it as a regional leader in fan engagement and content delivery.
Through a series of high-impact programs produced and shared across TikTok and other major social media platforms, the League has significantly enhanced the visibility of Emirati football.
These efforts have not only promoted the UAE Pro League’s competitions but have also spotlighted its sponsors, strengthened community engagement, and elevated the overall commercial and marketing value of its events.
This recognition is a testament to the League’s commitment to its 2020–2030 strategic vision, which focuses on increasing fan involvement, fostering digital transformation, and expanding the global footprint of Emirati football.
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